Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.
Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’. The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online.
Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
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More than half the world has an online presence. Whether you are an individual with a social networking account, or an entrepreneur with a website, you are on the internet. It is imperative for businesses to have an online presence, especially new businesses that are fighting to be recognized in the highly competitive current market.
This is where SEO comes in. SEO stands for Search Engine Optimization. And it simply refers to techniques that help your website rank higher in the searches. It is important because people hardly ever go to the second page of Google searches. Ask yourself, how many times have you chosen a website that was not on the first page of your search results?
Search engines like Google are constantly updating their website ranking criteria and factors, so that the users are able to find the best possible website per their search. Therefore, your SEO techniques should be up to date as well.
Now, WordPress is simply a tool for creating websites. Though it is the most commonly used and comprehensive tool available. There are a number of ways you can make use of SEO practices to boost the visibility and ranking of your WordPress site.
Some SEO techniques are:
Quality of content has always been one of the key factors in helping your website rank higher. It is especially true now, when artificial intelligence in search engines is improving day by day, and is able to sift through the content more naturally.
Make sure your website has all the relevant information, and that it is properly structured. If you have external links, make sure they are all to the relevant websites and are not just there to generate traffic. Find our more about our SEO Reading.
Keywords are important in highlighting your content relevant to the searches, but keywords should be used organically. Ideally, you can use the keywords in headings, subheadings, and the body of the content as well but the frequency must seem natural. Overstuffing your content with keywords will undermine the quality of your content.
The speed at which your website loads is an important factor in ranking it. The right host will help you through other ranking factors like your website’s downtime and physical distance between the server and the user. Make sure your hosts allow HTTPS sites because this is also a ranking factor with Google. Discover our SEO Company Barking.
The theme you choose can also have a great impact on your website’s SEO. Make sure the theme you choose for your website is light enough to help your website run smoothly and is SEO-friendly. The theme should also have a responsive design. This will allow mobile users to access it just as easily as desktop users.
WordPress has many plugins that allow you to optimize your website for search engines. Yoast SEO is one of the most commonly used tools.
The right quantity and quality of links in your website will allow you to generate more traffic, as well as rank higher in searches by association. Don’t just stuff the website with links; use them whenever and wherever they are apt.
These are just a few of the SEO techniques that you can use to boost the ranking of your website in search engines, especially Google. Clever incorporation of a few of these techniques will ensure that your website ranks high enough to be the first choice of people searching for topics pertaining to your field.