The City of London: A Tale of a City within a City
Latest Algorithms Updates
March 3, 2019
The Attractions of London
March 19, 2019
The City of London: A Tale of a City within a City
What is SEO?
Let’s use Google as the search engine example here, since it is the most popular one so you’re going to want to rank high on their results pages if you want to run a successful website. And the keyword we’re going to use will be 'Dog Collars’.
Firstly, Google sends bots to crawl (follow links and 'read’ content) all pages on the web, including the ones which include our keyword, 'Dog Collars’, collecting the information and putting them into an index. After that, the algorithm analyzing the pages which it has collected, now in an index, and determines an order in which the pages should show up on Google Search results. Or in this example, for one anyone searching for 'Dog Collars’. The ordered ranking list is not random, Google aims to put the best content at the top of their search results so that they can please their users, doing so will mean that they will reuse their platform the next time they are looking for something online.
What is SEO
Because of this, Google has very specific things that their algorithm looks for on pages and websites when demeaning who deserves the top spot for a particular keyword.
So, how does SEO work?
1. Poor visibility in Google search means you're missing out on visitors and potential website revenue.
2. Identify which keywords drive traffic.
3. Set up tracking to monitor the competition.
4. Run competitors websites against your keyword universe.
5. Use analytics.
6. Check for meta titles, descriptions, and URLs.
All things considered, it typically takes 4-6 months to see organic traffic from SEO. That time is measured from the very start of your campaign. Sometimes this frustrates business owners since they don't quite understand how such a simple strategy can take such a long time to produce results.
SEO roBot
How does Google rank sites?
Google Spiders & Crawlers
Why should you care about SEO?
SEO Enhances Your Online Presence
We Could Rank #1 The Blog Below For You
The City of London seems to have an identity crisis. It calls itself a city, but it is a city within London, with London being a much bigger city. The City has a population of about 7000. London, as a city, has a population of 8.1 million. This smaller place, known as the City of London, also calls itself a county.
This is a political thing – it dictates its local councillors. Some say it is the unofficial 33rd borough of London, which are the official districts of the capital city as a whole. However, to really throw a curve ball, the City has its own government, mayor and police force. Don’t worry – it’s not the Vatican – you can enter without a passport.
Confused? Yes, most people are. It is best to think of it is as ‘the city’ or as the square mile (even though it takes up two square miles). This way everyone knows what you mean – particularly black cabbies and uber drivers.
The City
The city corporation, the independent government of this area, is the oldest continuous democratic commune in the world. The city is the original london – or londinium to be exact.
It’s a history thing
This is the fortified Roman settlement that was erected about 2000 years ago on the northern bank of the River Thames. It is this history as a Roman settlement that gives The City its colloquial name The Square Mile. The area still recognises the status of “citizen” as defined by the Roam Empire. It became a commune in 1191, and it has never succumbed to rule by the Crown.
Visit london
If you want to see the Tower of London and Tower Bridge, you will need to cross the historical boundaries into the City. You can also visit the famous Old Spitalfields Market or Leadenhall Market.
To be sure of the limits of the City you can check out the cast iron dragons in the street. Greater London emerged from this beginning, a spreading population that gobbled up lots of villages and towns until it became the capital city of today.
Today is the future
The City is the FinTech capital of the world, along with New York. It is the home of the Gherkin, the Walkie Talkie and the Cheesegrater (look at the skyline of the City, and this will make sense). The Bank of England calls it home, as well as many international financial giants. More than a third of the City skyline is owned by foreign investors.
Each day The City is flooded with 400,000 commuters who fill its offices. Each year it attracts 10 million tourists. It is an area full of restaurants and bars, including the London Cocktail Club and Blacklock City. You can be sure of a coffee shop on every corner and some cool hangout areas like Hampstead Heath. More than anything, when you visit the City, you will feel like you are lost on the set of a movie.
